For our marketing organization like so many others the shift to more digital marketing and channels was certainly the start of being where our customers needed us to be but we have evolved from from the analytical marketer how to transform your marketing organization by adele sweetwood . The analytical marketer how to transform your marketing organization menu challenged and inspired by their companys own analytics products the sas marketing team was forced to rethink . The analytical marketer knows that the consumer journey is vastly altered your marketing organization should be adapted to reflect it. The analytical marketer how to transform your marketing organization written by the head of global marketing for sas the analytical marketer is based on the author s firsthand experience of transforming a marketing organization from art to art and science challenged and inspired by their company s own analytics products the sas . The analytical marketer an interview with sas adele sweetwood 0 comment october 4 2016 tweet adele sweetwood is head of global marketing at sas and the author of the analytical marketer how to transform your marketing organization the book provides critical insight into the changing marketing organization digital
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